Il mondo del retail è in costante evoluzione, e l’esperienza di acquisto sta subendo una trasformazione epocale. In questo articolo, esploreremo da vicino le tendenze chiave che stanno ridefinendo il concetto di negozio, concentrandoci sull’importanza dello spazio come luogo di relazione, il visual merchandising sostenibile, l’utilizzo di materiali da costruzione derivati da “materie seconde,” la...Read More

Establishing a connection between a product and the way it is displayed is a winning way to draw the customers’ attention and involve them in deciding what to buy. The choice of a shelf – often considered as a standard simple element –  is a relevant starting point for a company because it deals both...Read More

A modular yet unique product can be the right move in a market where taylor made solutions are getting more and more valuable. In the flooring sector the new project C-Mood by Original Parquet designed by the architect Paolo Santandrea is definitely in line with this concept. The idea C-Mood is based on is simple...Read More

When we think about coordinated image we often do it in a bi-dimensional way and business cards, letterheads, personalized accessories are all easily recognizable as belonging to the company logo and brand they communicate. But coordinated image is actually much more than this, it is communicating the brand identity  by way of several and different...Read More

Walking in the streets and looking at windowshops is starting to look more and more like a “stroll” in a “storyboard”. The displays in the windows are thought out like storytellings which create emotions with an effect on passers by. The story told is not necessarily connected with the products on display or the brand. The...Read More

Last week I met and talked to some companies at Milano Design Week. It was an important event and a good opportunity to find out about and get to know new products from international companies.  There were many very interesting products but I was struck by Bulbo, a small company from Bologna which designs and...Read More

Laborator (Chemical lab) is a club and a cocktail bar in Bucarest city center. What makes this place special is the fact that it is entirely made of re-used materials, flooring, and furniture taken from places no longer open. To state just a few examplse the furniture was taken from an old chemist shop, the parquet...Read More

We sometimes put together our experience of food with the heritage of local  culture and local places. Changing the way we express the two is not only difficult but it also forces us to think of and create a new identity of places. I like the idea of Canalla Taqueria in Mexico where typical local...Read More

Mellopolis, highly performing textile flooring for high usage contract, is designed to keep its look and extraordianry appearance in very busy stores and commercial areas. It is “green” and respects the environment as the yarn used to produce it is made from recycled materials pre and post-consumer and the recycled materials are pre-consumer. The non...Read More

A new Barbie restaurant was inaugurated on 31st January in Taipei. It’s a place entirely dedicated to the legendary Mattel doll and it is a tridimensional expression of the fantasy world of Barbie. The design of the decor is fully integrated with a coordinated and cromatic image and not even the waitresses are excluded from...Read More