When we think about coordinated image we often do it in a bi-dimensional way and business cards, letterheads, personalized accessories are all easily recognizable as belonging to the company logo and brand they communicate.
But coordinated image is actually much more than this, it is communicating the brand identity by way of several and different elements all interconnected in order to pass on a message that must be memorized by customers: concept stores can be one good way to do so. One example that in my opinion perfectly embodies this idea is Cantina Tramin, near Bolzano. The exterior fully integrates with the surrounding landscape as to reinforce a continuum with the vineyards and the “natural elements” of the building. The colours and the materials used and chosen express an idea of transparency and of the colour chosen for the brand. The interior is designed on the same lines and all the wooden furniture shows the same patterns as the exterior and the products on display are clear and with detailed information. The tasting areas both inside and outside, offer en exclusive experiential perspective.
Photos by Gabriella Simone – http://www.cantinatramin.it