In some previous articles we talked about what we comes to our minds when we think about the store of the future; we think of a place that can overcome barriers of communication and languages and, by making use of technological solutions, we think of a store that can interact with its consumers in a direct way, making the most of all the potential that an “experiencial place can create”.
But, what does it really mean?
It means, for instance, creating Apps dedicated to the world of retail; Apps that we can use to get information about products like specifications or prices; Consolles that clients can use to personalize the products on display; brands that choose and decide to insert, inside stores, digital pictures. Italy, for now, is a bit behind when it comes to this kind of technology in stores, especially if we compare Italy to countries such as England or Germany but something is starting to happen also in our country. In order to evercome the undoubted difficulties that stores are facing and having to deal with at the moment an important step can be taken, “chaperoning” the consumer-customer in the decisional phase of purchasing, giving him/her more detailed information about products and making this information more and more easy to access. In this way it is possible to increase the feeling of satisfacion of customers and also create some kind of loyalty to the brand.