How many times have we heard about “Experiential shopping”? More and more often we happen to find ourselves in department stores which have at their core some kind of paths based on perceptions and feelings, attractive not just for products and brands. These are places where both our minds and our bodies are called in to enjoy the experience. In these places sounds, images and pictures, smells and scents only apparently don’t seem to have any connections with brands. But what really makes us choose one particular shop and not another one? How important are our emotions – both positive and negative – that only just some places can make us feel? Consumerism is connected to experimenting new ways of communication and different ways of showing products; new materials and new furnishing choices that can get integrated to the making of the brand and also to the entire space we walk into.
The evolution is still on…what are we looking for?
