The current market, thanks to the digital era we live in, offers consumers many different ways of shopping. But how does it really work?. Many people have started to visit stores, look at the desired item and then go back home to buy it online where they can find it at a lower price, have more detailed information on it and receive a better service.
Convincing people to go back to do their shopping in real stores will get very difficult indeed and even more so if stores won’t get in line with the latest trends in technology and provide interactive services able to meet the needs and demands of customers. It is necessary to reorganize stores and come up with a whole new idea of “traditional” stores otherwise they will simply disappear. It is vital to personalize, to offer effective services for what concerns information and keep up to date with all the new digital solutions. Customers nowadays expect very high standards when it comes to shopping therefore it is essential to bear in mind how important it is to make stores unique and original: creating informative window shops, reducing the areas dedicated to the display of real products and providing a digital corner within the store so that customers can buy online right from the store can be good ways to turn traditional stores into the stores of the future.
Source: Google