Walking in the streets and looking at windowshops is starting to look more and more like a “stroll” in a “storyboard”. The displays in the windows are thought out like storytellings which create emotions with an effect on passers by. The story told is not necessarily connected with the products on display or the brand. The...Read More

This bar/restaurant designed by Juicy design in Sydney, Australia is a perfect example that shows how materials and colours can be thought and used for commercial concept. The space is filled with elements  which are connected: the floor shows graphic elements connected to the “story” it wants to tell and it ideally goes through food seen and...Read More

In the store of the future it is becoming more and more important and predominant the contamimation of spaces: real spaces and virtual ones. From the very early stages of design and planning architects cooperate with experts on communication and experts about anything digital in order to make the place not just a physical one,...Read More

Chicago Fashion Outlets opened a few days ago near the international airport of Chicago, about 50.000 square meters, with more than 130 stores, many of which  luxury brands. Chicago Fashion Outlets is connected to the airport not just via a minibus that transfers people from and to the airport, but also because it is possible...Read More

I’ve spent a few days in Montréal, Canada. As part of my job I work on projects and designs for new concept stores and when I travel for work I always make sure to find time to visit the city or the town where I am staying and look for its special little places in...Read More

A few days ago I was advised by K-studio via my Facebook profile page Future Concept Retail, to look at a project of a new restaurant in Milan. I am very happy to thank them for letting me know about it and it also was a confirmation about how useful the net can be when...Read More

Last week I met and talked to some companies at Milano Design Week. It was an important event and a good opportunity to find out about and get to know new products from international companies.  There were many very interesting products but I was struck by Bulbo, a small company from Bologna which designs and...Read More

Many of us have realized that the world of Retail is continually and permanently evolving. Expressions like Brand Experience, Window Shopping etc… are commonly used by anybody and in any circumstances. The internet is a good tool we can use to look for and gather information, ask for advice about where to buy things and...Read More

Taking into account consumers’ points of view is very important for people who deal with design and communication because it is essential to create new personalized spaces and shopping places in line with the needs and desires of shoppers. For this reason and with all this in mind I asked some people the following questions:...Read More

Laborator (Chemical lab) is a club and a cocktail bar in Bucarest city center. What makes this place special is the fact that it is entirely made of re-used materials, flooring, and furniture taken from places no longer open. To state just a few examplse the furniture was taken from an old chemist shop, the parquet...Read More